Filed under: PR
We’re looking for a sparking new colleague…job spec below:
With a new year ahead of you, it’s perfectly natural to be contemplating whether you are in the right job. Are you working for clients you love in a culture that is constantly innovating and pushing the boundaries of PR? Is your career where you want to it to be and can you see a clear path to promotion ahead of you? Is your employer investing in you to make sure you have the digital communication skills which are essential for effective PR today?
If the answer to any of these questions is ‘no’, perhaps now’s the time to see what fresh opportunities are out there for you? Here at Diffusion, we are looking for another Senior Campaign Executive to join our seven-strong team in early 2009. After 18-months in PR, you will have a Blackberry bursting with media contacts across the digital media, marketing, technology and national press. You will have a real interest in how brands are using the web to engage with stakeholders and a real desire to represent clients across a wide range of industry sectors, from hot digital start-ups to global consumer brands.
At Diffusion, you’ll not only get job satisfaction from doing brilliant work with great colleagues for fantastic clients, though we think that always helps. Through our commitment to Talent Management we offer fast-track career development to the brightest and a tailored training programme. And it goes without saying that your hard work and commitment will be rewarded with a market leading salary and benefits package. So if you want to spend 2009 and beyond working for one of the fastest-growing and most talked about agencies of 2008, we’d love to hear from you!
To apply and for further information, please send your CV to daljit.bhurji@diffusionpr.com. For more information on our Talent Management approach and benefits packages click here.
So, The Scotsman – apparently demonstrating the same liberal and enlightened leadership as Captain Bligh – have fired their tech columnist of 12 years after he reported, in a separate post on the blog AllMediaScotland.com, that advertisers were abandoning the paper in favour of online.
Maybe he was fired for concesion to the bleeding obvious? Or maybe people really are just that petty? Seems like a rough deal, fired by old media for something said on and about the new.
Either way, good luck Nick Clayton, perhaps you should give the Media Bloggers Association a call when you’ve finished with the NUJ? Could provoke an interesting debate about double standards.
Filed under: PR, Press | Tags: BBC, Borkowski, David Miller, Guardian, Independent, Spinwatch
A couple of weeks ago I heard a debate on Radio 4’s Thinking Allowed programme. The host was joined by Mark Borkowski and David Miller, an academic from the University of Strathclyde, who argued that “corporate Spin has launched a full scale assault on modern democracy to the point that lies, fakes, and ‘dark arts’ are behind a bewildering array of untruths that completely mislead the media and the public.”
Sigh! I didn’t remember him by name but Miller’s argument was gratingly familiar. As it turns out I’d read it before in The Independent and The Guardian.
Miller is founder of Spinwatch, an organisation designed to expose corruption in Corporate PR. A very laudable enterprise, just a shame its founder expresses such a blinkered and syllogistic understanding of that industry:
There are historical precedents of fascist and corrupt bodies using negative PR tactics, ergo the PR industry is fascist and corrupt. Good, next question?
You wouldn’t describe legal advocacy as an attack on justice, I don’t see that you can convincingly claim PR to be an ‘assault on democracy’. If anything you could argue that, by virtue of its diversity, it actually bolsters democratic discourse in allowing more voices to be heard. How many genuinely new companies, products etc. would come to the attention of the institutional press without the efforts of the PR industry?
Is life really so dull in Strathclyde that there’s nothing else to do but look for conspiracy everywhere? David, please don’t be so reductive and naive as to paint an entire industry with one brush – people might think you’re deliberately spinning embellishing your argument to sex up your thesis.
Oh and David, by the way, not that I’ve read it but great plug for your new book. Why not try the Daily Mail next, they might be more up your street?
In spite of the spiral of redundancies in the UK press, good to see that The Guardian’s not taking the easy route out and chasing the ‘doom and gloom’ headlines: http://www.guardian.co.uk/media/2008/sep/16/digitalmedia.pressandpublishing?gusrc=rss&feed=media
